Friday, October 30, 2009

Land Profit Generator - Marketing

Land investing, like any other business, can be lucrative only if you set it up as a system that generates leads. Here is a simple one-step approach to generating motivated seller leads for your vacant land investing business.

The single most important part for you to realize is that marketing is no black magic art that you have to study long and hard to be able to master.

The simple principle of marketing is to put your targeted marketing message in front of people who are most likely to respond. The response rate will go through the roof if you target the correct group. When you keep this in mind, the quality of the actual marketing piece can be almost irrelevant. By that I mean that the actual message does not have to be master sales copy, because you will not need to “sell” this target group on anything at all. They already need or want what you are offering.

When you send a simple postcard to a group of vacant land owners who have owned the property for several years and are ready to let go of it for a song you will find that it is extremely easy to put together profitable deals, and the sellers will thank you for giving them a good solution for the property.

Many investors have tried to purchase vacant land through tax lien sales. While that can be a good method, it is not the most profitable and easiest in our experience. That’s because in a tax lien sale you can face potential competition of many other investors who know about the sale. Tax lien sales are public record and are advertised by the county to generate the most revenue.

It can be much easier and more lucrative for you to locate a list of motivated sellers before the property goes to a tax lien sale. This list can be easily obtained from property recorders or assessors offices in your County or from title companies and list brokers.

When you send a simple postcard to this list you will be amazed at the response rate and motivation level of many of your leads.

For more information and special Land Profit Generator bonuses, including the actual postcard that generated up to 9% response rate, visit our web site

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